Wild Barrel Vice Sour Ale
Packaging / Branding
Brief
Re-design labels for a set of three products from an existing brand
Background
Wild Barrel Brewing is a brewing company located in San Marcos, CA that was founded in 2017 with the mission of “Quality above all else.” Their “Vice” series of Sour Berliner Weisse Ales has over 25+ distinct fruit flavors which have won awards in the past.
Goals
Create a more vibrant and fresh appeal to the product labels
Develop a packaging system that can be used across all flavors in the product series
Establish cohesion between type and image
Software
Illustrator / Photoshop / InDesign
FINAL DESIGNS
Initial Sketches
Early Concepts
In my initial digital comp, I opted for a more messy, textured graphic style. I ended up moving away from this since I felt that it might be too juvenile and not the best fit for a 21+ product.
My next iteration utilized a graphic style that was akin to paper cutouts and a cleaner sans-serif typeface paired with a playful display font. I wanted to use a reflective material for the can, but decided that it would be best to use colored labels to create more differentiation between flavors in the product series.